【第二周】成功的商务策划写作要点笔记

PuNaDSmile MOOC学院首席点赞官 2015-07-13 15:50
>> Key takeaways from this segment. Know your present and prospective customers and their impact on revenue. Why customers buy from your firm. What need does your product or service satisfy. How customers buy your product or service. How customers use your product or service. How buyer behavior influences your sales approach. 
Sales cycle. What steps customers go through to buy your product or service. Who makes the buying decision. 
List of customers your enterprise has lost. Understand switching costs so customers do not leave you.

了解你现有和潜在顾客,以及他们的消费水平(也就是对你的收入的影响)。为什么顾客要购买你的产品?你的产品或者服务需要如何满足你的顾客?顾客如何购买?如何使用?顾客的行为如何影响你的销售?

销售循环。对顾客来说购买你的产品或者服务分几个步骤?谁是购买决策者?

举例你流失的顾客,学会转嫁成本从而留住顾客。
>> Key takeaways for this segment include data related to your market size and growth rate.

Factors that influence growth and scaleability. Demographic changes, effect of market growth on your enterprise, target markets.

本周还有关于你的市场大小和成长速率的相关数据。

会影响成长和规模的因素。人口变化,总体市场成长对你的公司和目标市场的影响。


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课程全部笔记
Writing a Successful Business Plan

Writing a Successful Business Plan成功的商务策划写作

评分:
7 (10人评价)
时间:
2016-03-07
难度:
一般

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