Writing a Successful Business Plan签名认证

成功的商务策划写作

关注 (137) 学过 (4) 写点评 (10) 晒证书

Writing a Successful Business Plan

7.1 (10人)

  • 知识量:7.2
  • 教师参与:7.6
  • 趣味性:5.7
  • 课程设计:7.6

难度:一般

开始时间:2016-03-07

持续时间:6.0周/每周2.0小时

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Designed to help you write a realistic annual business plan for your new or existing enterprise, which will help you raise equity and debt financing, act as a standard against which to measure future results and guide your journey. The business plan acts as a filter to assist you in making future decisions which may alter the course of your enterprise.
Ideal for owners and managers of start ups, early stage businesses, and matured small businesses who do not have a comprehensive business plan. This course includes a template for writing an annual plan, allowing you to better understand the enterprises critical risks, growth busters, and success factors. Also appropriate for those who serve entrepreneurs such as incubators, networking groups, micro loan programs, venture capitalists, consultants and colleges.
You'll learn the topics to include in a business plan, how to organize those topics and the content to include under each topic. Topics will include management, customers and markets, competition, products and services, sales and marketing, financials, operations, critical risks, short history, timetable of future events and executive summary. This annual business plan is an internal audit of your enterprise and offers a continuing due diligence for management.
By the end of the course, you'll have a professional business plan you can begin using right away, and a better understanding of the factors most important for your enterprise's success.

TESTIMONIALS FROM SUMMER 2015 CLASS
"It's been great. Bob is such a great instructor. This program should be run all year round" Daniel
"I love how the assignments make us think about how to develop our business strategy" Ayien...... "I like the fact that it is practical and addresses real scenarios" John... "I've tried to write a business plan multiple times and this has been the most successful I've been at it thus far" Christopher... "What I like the most about the course is that I have to think more deeply about the needs of my business; and about its strenths and weaknesses. Bob is not just telling me how to do a business plan; but I am actually doing it; which is great" Maria

课程点评 写点评

综合评分:7.1难度:一般

  • 知识量:7.2
  • 教师参与:7.6
  • 趣味性:5.7
  • 课程设计:7.6
  • 比较水 3
  • 实用 2

最新点评

  • 凹凸乌曼
    凹凸乌曼 已完成

    可能强度还是比较低的,课后会有小作业,同时会让学生结组完成一部分。很可惜没有中午字幕,仔细看还是能懂的。

    晒证书 Writing a Successful Business Plan Writing a Successful Business Plan
    2015-09-21 11:53 0
  • 欢仔258
    欢仔258 已完成

    老师讲得比较概括,每周视频只有短短几分钟,但是作业其实并不轻松。通过每周的作业联系,可以学会如何写一份合格的商业计划书,对于创业者来说,这是创业者的重要基础课。我是和来自世界各地的创业者组成一队,完成teamwork,所以除了得到老师的知识,还从team成员的交流中学习,这也是我最喜欢novoed平台的一点

    晒证书 Writing a Successful Business Plan Writing a Successful Business Plan
    2015-09-21 10:31 0
  • 初语桑
    初语桑 已完成

    觉得还是能在一定程度上带领一个小白进入到创业的计划中去的,但是老师讲解的不是很多,多说都是靠自己的经验,去自学。

    晒证书 Writing a Successful Business Plan Writing a Successful Business Plan
    2015-09-14 18:01 0
  • 普蓝加深红
    普蓝加深红 已完成

    My first mooc certificate get √ hahahaha ( ・ิ▽・ิ)ノ

    晒证书 Writing a Successful Business Plan Writing a Successful Business Plan
    2015-09-10 15:15 0
  • 胖马户
    胖马户 已完成

    有种师傅领进门,成功在个人的感觉。 相当于教授提供了一个商业策划书的大纲,如何充实这个大纲则需要从提供的书本和资料中自己努力。 指望着只上一门课就能完美的写出商业策划书,一口吃成个胖子还是不太现实的。这门课的大纲逻辑清晰,需要注意的地方教授也会简单的点出来。这门课后对商业策划书的书写模式有了非常清晰的了解,如何更好地充实则需要更多的积累。 不过商科最重要的还是案例的分析,有了这门课的框架基础,再多找找优秀和失败的案例看看,相信收获会很大。

    晒证书 Writing a Successful Business Plan Writing a Successful Business Plan
    2015-09-06 13:02 0
  • 桔子帮小帮主
    桔子帮小帮主 已完成

    有的人说这门课水,我不是很同意……老师每节课讲的内容确实比较提纲挈领,但是阅读材料如果都读了,内容还是很多的。而且关键是分组实战——之前很多对BP的理解都是纸上谈兵,哪怕看过很多很多BP,也没有办法说出个门道,其实也不太知道对于投资人来说什么东西最重要。我觉得这门课最有价值的,一是老师的课程设计得很有体系,一章一章地讲解BP里需要有的内容,最后凑一下就是一个完整的BP了,在这个过程中自然说到了投资人希望看到什么侧重点。另外一个是NovoEd的平台,很适合小组讨论。如果充分利用,会很顺手。

    晒证书 Writing a Successful Business Plan Writing a Successful Business Plan
    2015-08-28 14:47 0
  • 燕子2.0
    燕子2.0 已完成

    之前没有学过商业基础课程(marketing、accounting、finance)的,不建议学这门课。因为老师只给框架,几乎不讲解。但如果本身有基础,手边又真的在做项目,还是可以上一下的。目前学这门课的人不多,老师几乎每份作业都会看&评价,交流机会还是很多的。

    晒证书 Writing a Successful Business Plan Writing a Successful Business Plan
  • PuNaDSmile
    PuNaDSmile 已完成

    其实课程的结构还是不错的,从项目说明,人员结构,风险控制,现金流,历史故事,渠道,竞争对手分析,市场分析……等等都讲到了,但是视频特别少(每周就2个,每个5分钟的样子……),丢了一个pdf给大家,让大家自己读,然后作业就要求你马上写出对应的分析的东西。对与没有工作经验和有工作经验的人来说都不讨好,没有工作经验的人完全不能理解,有工作经验的人有觉得“这些我都知道,但是你能不能分析一下为什么要把这个模块放到商业计划书里”之类的更深层次的问题。 形式上有一个team work还挺有意思的,novoEd网站虽然看着不是很美观,但是功能倒是异常强大,team work只要一个队员交了,大家都算分。我们队有个特别积极的同学,每次作业都交得很认真,帮我加了不少进度,我自己的作业……哎,真没有特别认真写。最后的大作业其实就是把前面的小作业全部凑在一起就可以。完成度72%拿到了SoA。 另外感觉上这个课的人很少,每个作业几乎老师都会点评(如果很多人肯定来不及点评的吧),然后大作业老师说他只会挑5份看,结果我和我的一个朋友都被挑中了……问题也相当犀利:你的商业计划书似乎忽略了中国的政府管制风险……

    晒证书 Writing a Successful Business Plan Writing a Successful Business Plan

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